JOJO ENTERPRISE
MARKETING PLAN FOR COOLING CC LAPTOP COOLING PAD
Written By Tye Joel
OBJECTIVES
To market Jojo’s Cooling CC Laptop Cooling Pad to the young people in Malaysia to increase turnover by 50% in 2022 and 2023.
POSITIONING
To position Jojo’s Cooling CC Laptop Cooling Pad as the most efficient laptop cooling pad for gaming.
COMPETITIVE ANALYSIS
In the market, there are 2 major brands of cooling pads. Currently, the most efficient company is LAZARUS.
MARKET STRATEGY
Invite famous gamers to film advertisements and put them on the social media platforms for advertising. Sponsor tournaments and invite gamers to the event for brand building.
BUDGET
The marketing plan budget is RM500000 for one year. The total budget for 2 years is 1,000,000.
CONCLUSION
The success rate is measured by percentage of online sales and popularity of the tournaments.
The above is written by Tye Joel who is 12 years old this year.