Pen-Sirs Enterprise
Write to Your Success
Marketing Plan for Stationery
Written by Tye Jayrel, Marketing Manager
OBJECTIVES
To market Pen-Sirs’ wide range of stationery products in Malaysia.
To increase turnover by 40% in 2022 and 2023.
PRODUCT RANGE
pencils
ball pens
mechanical pencils
markers
calligraphy pens
notebooks
TARGET MARKET
Students and office workers
POSITIONING
Last longer than other brands
PRICE
Value for money, moderate pricing
PLACE
In malls and bookshops
COMPETITORS
The closest competitor would be Artline
MARKET STRATEGIES
Move focus to short-term promotions, such as bonus items and discounts.
Partner with school bookshops.
Partner with online shopping platforms, for example Shopee, Lazada and Tao Bao.
ADVERTISEMENT
Pen-Sirs would organise a special advertisement on social media such as Instagram, Facebook, TikTok and invite a famous author to help
SPENDING
Pen-Sirs would invest RM500,000 in this marketing plan.
SUCCESS MEASURES (Key Performance Index)
The success measures would be
Percentage of increase in online sales by 80%
Percentage of increase in physical sales by 40%
The above is an attempt by 10-year-old Tye Jayrel to write a simple marketing plan as part of his assignment.